Section by Dan Brian and Dan Callum
In 2008, PR Link was the first Brisbane PR company to introduce journoWhale PR - an advanced PR strategy designed to combined mass and niche media coverage in print, tv, radio, events, with conversion driven web search engine optimisation and Purchase Paths (the specific steps of the paths a new prospect might see client press, search for and visit a landing page, connect with the firm, build trust, then purchase).
Six Steps of the journoWhale Advanced PR Strategy
1.Indentify Keyword, Consumer Interest Topics and Themes, and segmented Buyer Profiles.
2. Build Cornerstone Content, Media and PR Strategy, and Search Engine Optimisation Plan (Position Keywords, Anchor links, etc). Combine this with a schedule and forecast performance benchmarks against competitor research.
3. Implement Launch and Metrics reporting and analysis schedule for review.
4. Implement and Refine Long Tail Purchase Paths via. follow up directs, mail, etc schedule ongoing campaigns
6. Repeat
PR in Brisbane is a competitive market and daunting for many first time Communications or Company Manager’s to step into. By rolling out a simple product pricing system we allowed and continue to foster new entrants with low financial risk and in many cases extraordinary returns:
Free Press Release Service – For new entrants and first timers not ready to commit to a 6 step strategy
journoDirect $39 – Clients who just want exposure in the media without the 6 step strategy (or DIY PR clients)
journoAdviser $89 – Clients who want a comprehensive expert assisted
journoAdviser $89 – Clients who want a comprehensive expert assisted
"Like life, personal relationships and trust between friends and colleagues matter. We’re mindful that as a Brisbane PR company we face still competition. Many Brisbane PR companies are starting to copy of success but are not hiring marketing, search engine, or PR specialists from outside Brisbane or the PR industry in general to complement and detail the specific strategy steps.” Dan Callum said in explaining the industry evolution.
As an entrepreneur or manager who needs to drive results, the guarantee provides you with confidence in how PR will help you:
• Obtain widespread media exposure
• Build a media profile
• Position your company as a market leader and your key spokespeople as subject and sector experts
• Gain access to journalists
• Increase public awareness, traffic, and conversion of your company and its products and services via multiple web presence points.
• Leverage off PR results into web, indirect, direct, and face to face marketing activities
Contact Us
Dan Callum is a communicator, media skills coach and senior consultant with the PR Link Agency. He is a member of the Public Relations Institute of Australia, and enjoys the challenge of working in multiple sectors. PR Link Agency provides advice and services to business, government, and non profits.
Contact PR Link Agency, Firm, and Consultants Ph 1300 780 504 in Brisbane, Sydney, Melbourne, Perth.
dan@prlink.com.au
