Online press releases; how to write, how to send, how to submit, pr newswire, online media release 23/02/ 2010
1. Create an Online version of your normal press release using multiple social media platforms and message formats.
Use an aggregator of online newswire services and do not pay for ANY service unless advised and pre-booked with a reputable public relations professional.
Online Press Releasing Services are a worthy inclusion for the strong quality links that will boost your SEO suite. Combining online press releases with online and offline newswire and media lists is the ultimate way to maximise your exposure and help to generate a word of mouth spread of your message.
2. These questions will help you target additional media outlets and journalists:
* Is this news considered 'newsworthy' in your target audience and media space?
* Which editors, journalists, and subject or news desks are most relevant?
* Are there multiple media contact lists that best reach the markets you are targeting?
* Which industry trade categories are most appropriate?
* Who make up the specific audiences I can reach with a Targeted Circuit?
* Is this news piece suitable for international markets?
2. Send your online press release it as multi-media rich as possible. Try to include; photos, videos, multimedia and other elements where suitable. Refer our online social media release for a broad example and online release template. Reporters and consumers will tell you anecdotally and research supports it: Visuals increase interest and attention both in your piece and your brand recall long term.
3. Provide a short, compelling headline of around 10-15 words. Remember, people scan quickly and it should grab their attention .
4. Include your company logo. It's free and provides added brand recognition.
5. If your company is publicly traded, include your exchange, stock symbol and International Securities Identifier Number (ISIN). These maximize access and search functionality of your press release in financial databases and news systems.
6. Speed of Reply for Media is the No.1 determining factor in whether your news item meets the journalist and editor’s dealine requirements. This is especially true regarding online press releases. Include complete contact information, with up-to-date phone numbers and email addresses. It's vital for editorial and investor follow up if you are writing for on sending on behalf of a listed company. If you use Instant Messenger (AOL, Yahoo, MSN, etc.), VOIP services (such as Skype), have a blog, or profiles on social networking sites, consider adding those as well when appropriate. Don't include contact details for communication tools you do not monitor regularly.
7. Avoid issuing news exactly on the hour or half-hour and you'll avoid a crowd of competing news announcements. Plus editors and journalists will always watch the hourly and often the half hourly updates on their overhead televisions to ensure they are pacing their work to the topical content themes and major stories of the day.
8.Include a boilerplate or Company Profile footer in your Online Press Release submission form prior to sending. Be sure to include a specifc number for journalists to quickly reach you or your spokesperson for comment.
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