How to write a business press release and get across to the right audiences.

1. Choose the most appropriate circuits for your news. Business Newswire services are a must for public trading announcement requirements as they create a permanent record of the announcement to the market.

2. These questions will help you target additional media outlets and journalists: :

* Is this news considered 'newsworthy' for public companies (or your sort of co.)?
* Which editors, journalists, and subject are most relevant?
* Are there multiple circuits that best reaches the markets I am targeting?
* Which industry trade categories are most appropriate?
* Who make up the specific audiences I can reach with a Targeted Circuit?
* Which circuits best reach the international markets I am targeting?

2. Make it as comrehensive a Business Press Release as possible. Try to include; photos, videos, multimedia and other elements where suitable. Reporters and consumers will tell you anecdotally and our research supports it: Visuals increase interest in your news and attention retention both in your piece and brand memorability short and long term.

3. Provide a short, compelling headline of around 10-15 words. Remember, people scan quickly and it should grab their attention .

4. Include your company logo. It's free and provides added brand recognition.

5. If your company is publicly traded, include your exchange, stock symbol and International Securities Identifier Number (ISIN). These maximize access and search functionality of your press release in financial databases and news systems.

6. Include complete contact information, with up-to-date phone numbers and email addresses. It's vital for editorial and investor followup. If you use Instant Messenger (AOL, Yahoo, MSN, etc.), VOIP services (such as Skype), have a blog, or profiles on social networking sites, consider adding those as well when appropriate. Don't include contact details for communication tools you do not monitor regularly.

7. Avoid issuing news exactly on the hour or half-hour and you'll avoid a crowd of competing news announcements. Plus editors and journalists will always watch the hourly and often the half hourly updates on their overhead televisions to ensure they are pacing their work to the topical content themes and major stories of the day.

8. Complete your company's Boilerplate and/or Company Profile information in Business Press Release submission form prior to sending. Be sure to include a specifc number for journalists to quickly reach you or your spokesperson for comment.